• Information stored in Javascript
• Not index by search engines
• Needs code to be added to a map
• (Much) Better way of doing things
• KML: rich, supported on Maps and Earth
• GeoRSS: news feeds, supported on Maps
• Both can be indexed by search engines
• Display whole laer in just 2 lines of code

var kml = new GGeoXml("http://··.kml");
map.addOverlay(kml);